Can’t Beat the Heat
What makes that classic Cheerios flavor so distinctive? We toast our O’s twice! After they’ve been harvested and sifted, we toast the oat grains, which makes for rich, aromatic oat flour. After the oat flour is made into dough and shaped into O’s, we toast the O’s again to get that perfectly crunchy Cheerio texture. Our double toasting allows us to bring out the full flavor of each and every oat.